There is no doubt that the world is going digital and nowadays many people use their smart phones and tablets to browse the internet. Studies show a whopping 80% of internet users browse via a smartphone or tablet, therefore if your website is not mobile friendly you are loosing out on valuable traffic.
People love browsing through website that not only look great but are easy to use. The layout complements the edges of the device and therefore no need to scroll to the sides looking for information.
Search engine optimization helps your website content rank higher on searches and search engines like google give preference to websites that are mobile-friendly.
Having a responsive website makes it easy to manage content as you do not need to update information on two platforms (mobile & desktop versions). Changes are made in one place.